ShillOS
ShillOS is Laika’s on-chain distribution layer.
It turns creator outreach into programmable campaigns — with briefs, escrowed budgets, proof-of-publication, and automatic payouts — so projects fund verifiable distribution instead of informal DMs.
What ShillOS solves
Off-chain promises → on-chain agreements (brief → escrow → publish → payout).
Opaque spend → auditable budgets, addresses, and results.
One-off influencers → repeatable creator cohorts with reputation and cost metrics.
Unpaid work / ghosting → proof-based payouts and optional clawbacks.
How it works (end-to-end)
Create a brief
Project/DAO defines the deliverable (e.g., thread, meme, video, Space co-host, TG post), target timing, required tags/links, and acceptance criteria.
Escrow the budget
Funds are locked in a campaign contract ($LAIKA, $DOGE, USDC, or project token).
Creator opt-in
Verified creators (wallet + socials) review the brief and accept the terms (rate card or tiered bounty).
Publish & verify
Creator posts the content; ShillOS records the post ID, URL and a content hash.
An on-chain oracle verifies proof-of-publication and basic criteria (tags, link, handle, time window).
Optional performance tiers (e.g., ≥X views/likes) unlock bonuses.
Payout & reputation
Smart contract releases the payout automatically when conditions are met.
Creator’s reputation score updates (completion rate, dispute rate, repeat funding).
Everything is visible in dashboards: who was paid, for what, when, and under which brief.
Campaign types (presets)
X Thread / Tweet – long/short form; mandatory tag & link; media required (Y/N).
Meme / Creative – image/GIF/video; source file upload; brand kit adherence.
Space / AMA – date/time window; co-host handle; recording link post-event.
Telegram Push – channel post + forward count; pinned duration.
Quest Pack – multi-action flow (follow, RT, join Discord, apply OG List) with per-action payouts.
Each preset maps to a pre-audited acceptance checklist and payout schema.
Payout models
Fixed bounty — pay on proof-of-publication.
Tiered performance — base + bonuses unlocked by view/engagement thresholds.
Streamed — payout streams over N days; clawback if content is deleted early.
Vested — part paid now, part vested (aligns long-term advocacy).
Defaults are set per brief; projects can combine models (e.g., fixed + bonus).
Verification & fraud controls
Read-only social linking (X/TG): collects handle, avatar, follower count; no posting permission required.
Deterministic checks: handle match, mandatory tags/mentions, canonical link, time window, content hash.
Gates (tunable): minimum account age, follower threshold, prior completion rate.
Duplicate & plagiarism filters: hash similarity and URL de-duplication.
Appeals: short window to contest failed checks (manual reviewer or dispute module).
Creator onboarding
Connect wallet → link socials (read-only).
Set rate card (flat, tiered, token-denominated ok) and preferred categories.
Build reputation via completed campaigns; higher scores surface first for briefs.
Default parameters (governance-tunable)
Content permanence: must remain online ≥ 7 days (clawback if removed).
Grace periods: publish within 48–72h of acceptance unless otherwise stated.
Appeal window: 48h post-rejection.
Creator caps: max concurrent campaigns per creator to prevent spam.
Budget assets: $LAIKA, $DOGE, USDC, or project token; treasury routes set by DAO policy.
Disclosure: compliance toggle for ad/sponsored tags where required.
Active defaults are shown in-app; changes require governance.
Roles & responsibilities
Projects/DAOs — fund briefs, define targets, review dashboards, iterate budget mix (creators vs bribes vs buybacks).
Creators/KOLs — deliver on brief, maintain content, grow reputation for better access.
Oracles/Reviewers — verify proofs; adjudicate disputes within SLA.
veLAIKA voters — may subsidize ecosystem-wide campaigns (meta-distribution) via governance.
Safety & compliance (plain language)
Laika/ShillOS never obtain posting rights to social accounts; permissions are read-only.
Payouts depend on meeting objective criteria in the brief; not financial advice or performance guarantees.
Creators are responsible for platform ToS compliance and legal disclosures in their jurisdiction.
Campaign funds in escrow are programmatically released; unused budgets can be returned by the brief owner.
TL;DR
ShillOS makes distribution trustless, measurable, and repeatable. Projects fund proof-backed reach; creators become on-chain partners with reputation; DAOs see exactly what they paid for — and can double-down where it works.